Cookie Policy
Cookie Policy
1. What are cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
In addition to traditional cookies, we may also use similar technologies such as:
- Pixel tags (web beacons): Small invisible images embedded in pages or emails that track whether they have been opened or clicked.
- Local storage: Similar to cookies but stored directly in your browser.
- Session recording scripts: JavaScript that records mouse movements, clicks, and scroll behaviour (only after consent).
Throughout this policy, we refer to all of these technologies collectively as “cookies”.
2. Why we use cookies
We use cookies to:
- Keep the website functioning correctly (e.g. your shopping basket, checkout session);
- Understand how visitors use our website so we can improve it;
- Show you relevant advertising on other platforms (with your consent); and
- Track the effectiveness of our marketing campaigns (with your consent).
Non-essential cookies (Statistics and Marketing categories) are never activated unless you explicitly consent.
3. Cookie categories
We categorise cookies into three types:
| Category | Consent required? | Purpose |
|---|---|---|
| Functional | No — strictly necessary | Essential for the website to function. Cannot be disabled. |
| Statistics | Yes — opt-in required | Help us understand how visitors interact with our site. |
| Marketing | Yes — opt-in required | Used to track and optimise advertising and remarketing campaigns. |
4. Functional cookies (always active)
These cookies are strictly necessary to provide the services you have requested. They cannot be disabled as the website cannot function properly without them. No personal data is shared with third parties via these cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| woocommerce_cart_hash | WooCommerce (Automattic) | Tracks your shopping cart contents | Session |
| woocommerce_items_in_cart | WooCommerce (Automattic) | Stores cart item count for mini-cart display | Session |
| wp_woocommerce_session_* | WooCommerce (Automattic) | Maintains your checkout session | 2 days |
| wordpress_logged_in_* | WordPress | Keeps you logged in to your account | Session / 14 days |
| complianz_policy_id | Complianz | Stores your cookie consent preferences | 1 year |
| complianz_consent_status | Complianz | Records whether you have accepted or declined cookies | 1 year |
5. Statistics cookies (require consent)
These cookies allow us to count visits and understand how visitors navigate our website. All data is collected in a way that does not directly identify individuals. These tools are only enabled after you have provided your explicit consent.
5.1 Google Analytics 4
Legal basis: Consent (Art. 6(1)(a) GDPR)
Purpose: Measures website traffic, user behaviour, session duration, pages visited, and conversion events. Helps us understand how users find and use our website.
Data collected: Anonymised IP address, browser, device, pages visited, referral source, session data.
Retention: Up to 26 months (configurable in GA4 settings).
International transfer: Data may be transferred to the USA. Google applies Standard Contractual Clauses (SCCs).
Google Privacy Policy: policies.google.com/privacy
Opt-out: Google Analytics Opt-out Browser Add-on
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users | 2 years |
| _ga_* | GA4 session state and measurement | 2 years |
| _gid | Distinguishes users within 24 hours | 24 hours |
5.2 Microsoft Clarity
Legal basis: Consent (Art. 6(1)(a) GDPR)
Purpose: Heatmaps and session recordings that show how users interact with our pages (mouse movements, clicks, scrolling). Used to identify usability issues and improve user experience.
Data collected: Anonymised session data, click data, scroll depth, device type. No form inputs or payment data are recorded.
Retention: Session recordings: 30 days. Aggregated data: 13 months.
International transfer: Data may be processed in the USA. Microsoft applies SCCs.
Microsoft Privacy Policy: privacy.microsoft.com
Opt-out: clarity.microsoft.com/opt-out
| Cookie | Purpose | Duration |
|---|---|---|
| _clck | Persists Clarity user ID | 1 year |
| _clsk | Connects page views in a session | 1 day |
| CLID | Identifies the first time Clarity saw this user | 1 year |
| MR | Used to collect statistics on site usage | 7 days |
6. Marketing cookies (require consent)
These cookies are used to track your browsing activity so that we can show you relevant advertisements on other platforms, and to measure the effectiveness of our ad campaigns. They are only enabled after your explicit consent.
6.1 Meta Pixel (Facebook/Instagram)
Legal basis: Consent (Art. 6(1)(a) GDPR)
Purpose: Tracks conversions from Facebook/Instagram ads, optimises ad delivery, and enables remarketing to people who have visited our website. Allows us to create custom audiences for advertising.
Data collected: IP address, browser, device, page visits, purchase events, hashed email (if provided).
Retention: Up to 180 days (depending on Meta settings).
International transfer: Data transferred to USA. Meta applies SCCs.
Meta Privacy Policy: facebook.com/policy.php
Opt-out: Facebook Ad Preferences or Your Online Choices
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Facebook tracking and retargeting pixel | 3 months |
| _fbc | Stores the Facebook click identifier | 3 months |
| fr | Facebook advertising and conversion tracking | 3 months |
6.2 HubSpot
Legal basis: Consent (Art. 6(1)(a) GDPR)
Purpose: CRM and marketing automation. Tracks visitor identity, form submissions, email interactions, and browsing history to support customer lifecycle management and personalised marketing.
Data collected: IP address, browser, device, pages visited, email interactions (if you have submitted a form or signed up), HubSpot cookie ID.
Retention: Up to 13 months.
International transfer: Data may be processed in the USA. HubSpot applies SCCs.
HubSpot Privacy Policy: legal.hubspot.com/privacy-policy
Opt-out: Via our cookie settings or HubSpot opt-out page.
| Cookie | Purpose | Duration |
|---|---|---|
| hubspotutk | Identifies returning visitors and de-duplicates contacts | 13 months |
| __hstc | Tracks visitors across sessions for analytics | 13 months |
| __hssc | Tracks session number and session start time | 30 minutes |
| __hssrc | Set when the browser is restarted to track new sessions | Session |
7. How we manage consent (Complianz)
We use the Complianz WordPress plugin to manage your cookie consent. Our cookie consent system works as follows:
- Default state: All non-essential cookies are blocked by default when you first visit our website.
- No pre-checked boxes: No consent is assumed or implied. You are required to actively select your preferences.
- Granular choice: You can accept all categories, reject all non-essential categories, or choose specific categories (Functional, Statistics, Marketing).
- Reject option: A clear “Reject” or “Decline” option is available on the consent banner at all times.
- Consent logs: Your consent preferences are stored in a log with a timestamp and version reference for accountability purposes (GDPR Art. 5(2)).
- Script blocking: All third-party scripts (Google Analytics, Meta Pixel, Clarity, HubSpot) are prevented from loading until you give consent for their respective category.
8. How to manage or withdraw consent
You can review and change your cookie preferences at any time:
- Cookie settings link: Use the “Cookie Settings” or “Manage Cookies” link in our website footer at any time.
- Browser settings: Most web browsers allow you to control cookies via browser settings. Note that blocking all cookies may impact how the website functions. Guidance for popular browsers:
| Browser | Cookie settings page |
|---|---|
| Google Chrome | support.google.com/chrome/answer/95647 |
| Mozilla Firefox | support.mozilla.org |
| Apple Safari | support.apple.com/guide/safari |
| Microsoft Edge | support.microsoft.com |
Withdrawing consent is effective immediately for future cookie use. It does not affect data already collected prior to withdrawal.
9. Third-party opt-out tools
You can also opt out of targeted advertising by visiting these industry opt-out platforms:
- Your Online Choices (EU) — manage ad preferences for many advertising networks
- Network Advertising Initiative (USA)
- Digital Advertising Alliance (USA)
- Meta (Facebook) Ad Preferences
- Google Ads Settings
10. Policy updates
We may update this Cookie Policy periodically to reflect changes in the cookies we use or changes in legal requirements. When we update this policy, we will revise the “Last updated” date at the top. We may also notify you through our cookie consent banner if significant changes are made.
11. Contact
If you have questions about how we use cookies or wish to exercise your data rights, contact us at:
- Email: support@amerelialtd.com
- Phone: +357 96 332814
- Address: Amerelia Ltd, [Insert registered address], Cyprus
For broader privacy concerns, see our full Privacy Policy.
You also have the right to lodge a complaint with the Cyprus Commissioner for Personal Data Protection: www.dataprotection.gov.cy
This Cookie Policy was last updated on [Insert date]. Amerelia Ltd — Registered in Cyprus.
